MOSCOW, Aug 18 (PRIME) – Russia’s smartphone imports shrank by 22.4% on the year to U.S. $1.27 billion in April–June and by 11.5% to 6.48 million devices in retail prices excluding value-added tax due to the coronavirus pandemic, researcher International Data Corporation (IDC) said on Tuesday in a statement.
It explained a deeper fall in cash by moving of the customer demand to cheaper models. “The largest share in units was presented by the price category from $150 to $200, while a year ago, it was a category from $200 to $300. Many inexpensive models of smartphones are today equipped with large displays, but the highest rise was shown by the smartphones with a screen diagonal of over 6.5 inches,” IDC said.
Every second smartphone was imported to Russia under the Chinese brands Huawei, Honor, and Xiaomi.
“On the vendor level, Huawei with a total share of its brands Huawei and Honor kept leadership on the market. The second place was taken by Xiaomi, which showed solid results in April–June thanks to a wide presence in online and active marketing campaigning. The share of the rest Android makers amounted to 17.7%,” the expert said.
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